The big picture. The details, too.

From prescription drugs to Persian rugs, I’ve spent 25 years helping businesses get noticed, win customers, and grow. I’ve helped bring global brands into new markets, built and grown ecommerce businesses at scale, and led marketing and technology teams. Since 2015, I’ve been putting AI to work in how people shop and how teams create.

I’m interested in where commerce, design, and culture meet. I pay attention to what catches people’s attention, why they care, and how a new tool can change what’s possible. A record, a shop, a well-told story: I’m often looking at how the pieces come together, and what makes the whole thing work.

I like seeing the connections, then making something of them. I’m always building, watching, trying things, and learning from people doing interesting work. Staying close to the work keeps me curious and gives me a better sense of what’s possible, what’s useful, and what’s worth pursuing.